EST. 1997 is a "contemporary, yet nostalgic" online music magazine focusing on popular music and its symbiotic relationship with its surrounding culture over time. A particular focus will be placed on the music and musicians of the 1990s. However, EST. 1997 also aims to keep up with contemporary artists who themselves may have either debuted in the 90s, or been influenced by prominent artists from the 90s. Our goal is to provide quality, thoughtful writing that is purely about the music. Finally, we want to make the experience as inclusive as possible, by soliciting contributions from our readers, as well.