Single Review: Selena Gomez teams with Kygo on “It Ain’t Me”

If you didn’t know, Selena Gomez certainly enjoys collaborating with young EDM producer-DJs. Two years ago she and Zedd released “I Want You To Know,” which become a Top 20 hit for the pair. Once again during February, she’s back at it, this time with Norwegian artist Kygo.

selena gomez kygo

On the Tropical House tune “It Ain’t Me,” Selena reminisces about a past relationship that has since expired. She coos, “I had a dream/we were back to seventeen/summer nights and the liberties/never growing up.” All before questioning who’s going to be there for her former beau when they need her the most, because frankly “it ain’t me,” Gomez proclaims on the sassy kiss-off.

Hearing the lyrical content of the song while knowing her current love life (recently she has been linked to Canadian Alt-R&B star The Weeknd), it makes you wonder if its actually semi-autobiographical. Selena Gomez co-wrote “It Ain’t Me,” and has had a widely publicized on/off relationship with Canadian Pop superstar Justin Bieber. The Biebs hasn’t exactly responded well to news of his former girl going public with his musical peer.

One thing is for sure, if you have continued public interest with all things Selena, a new power-couple blooming, plus new music just in time for Spring, all could certainly add up to a massive hit for Kygo and Gomez. Expect “It Ain’t Me” to become another hit song for Selena and help her delve further into the EDM realm come time she drops her third studio album. An album likely due out this year if we follow her past release schedule (2013, 2015, 2017?).

Rating:

75/97

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